At Flipkart, there has always been great intent and enthusiasm to support initiatives on the ground. Be it supporting grassroots-level interventions, celebrating festivals with the underprivileged to spread cheer, or commemorating days of relevance as a mark of commitment to the causes, Flipkart has engaged with passion and purpose to make a difference on the ground. Some of the key interventions are listed below:
Natural calamities bring untold misery particularly for the underprivileged. Flipkart through its efforts has tried to provide need-based support for the underprivileged in times of distress. To aid in the relief efforts, not only did Flipkart employees voluntarily make cash contributions from their payrolls, but Flipkart also donated essential items. In many of these relief operations, Flipkart tied up with Goonj Foundation and made sure that supplies were delivered to needy people in a prompt and dignified manner. The Flipkart platform also put a hack team together overnight to make essential changes that allowed customers to donate relief material to those in need.
We partnered with Goonj and other partners like GiveIndia to support relief efforts in Assam, Bihar, Mumbai, Coastal Karnataka, Orissa & Kerala, AP, and more from 2014 onwards. During the devastating floods that caused tremendous loss of life and livelihoods, we were able to support the rehabilitation of those hit.
The COVID-19 pandemic disrupted the ways of life at an unprecedented scale across the globe including India. The adverse effects were visible on all facets of life including health, livelihood, nutrition, education including mental and emotional wellbeing. Flipkart through the joint efforts of employees, sellers as well as customers [through SuperCoins donation drive] extended relief support.
The project ‘Samarth’, works with self-help groups, including local artisans, weavers and crafts persons and producers of raw and organic food items to provide them market access, training and support. Sellers under the programme receive time-bound incubation support from Flipkart that extends to a host of benefits such as cataloguing support and account management. Flipkart Samarth has supported over 7.5 lakh artisans