Building
India
Together

Every bit counts

Building
India
Together

Every bit counts

Building
India
Together

Every bit counts

Overview

At Flipkart, we align our Corporate Social Responsibility activities to the overarching theme of "Building India Together".
With this goal, 'Flipkart Cares' was launched to serve, support, and empower unskilled and underprivileged sections of society.
To institutionalize these efforts of Flipkart in creating sustainable social impact and to streamline our CSR program delivery, we went on to establish the "Flipkart Foundation" in 2022. The Foundation focuses on continuing the work done through Flipkart Cares, in various sectors to ensure maximum reach and sustainable impact.

Vision

Facilitate an inclusive, equitable, empowered and sustainable society in India

Mission

Have grassroot level, at-scale and institutionalised impact towards driving sustained livelihood and growth opportunities in India

The Flipkart Foundation is driving interventions across four major focus areas:

Market Access leading to sustained livelihood | Skill development | Environmental Responsibility | Community development

Flipkart Foundation actively collaborates with major stakeholders and partner organisations to advance some of the Sustainable Development Goals (SDG) for 2030 like eradication of poverty, promotion of sustainable economic growth, empowering women and sustainable consumption & production through these focus areas.

Supporting Grassroot NGOs & Core Causes

At Flipkart, there has always been great intent and enthusiasm to support initiatives on the ground. Be it supporting grassroots-level interventions, celebrating festivals with the underprivileged to spread cheer, or commemorating days of relevance as a mark of commitment to the causes, Flipkart has engaged with passion and purpose to make a difference on the ground. Some of the key interventions are listed below:

COVID-19 Response Initiatives

The COVID-19 pandemic disrupted the ways of life at an unprecedented scale across the globe including India. The adverse effects were visible on all facets of life including health, livelihood, nutrition, education including mental and emotional wellbeing. Flipkart through the joint efforts of employees, sellers as well as customers [through SuperCoins donation drive] extended relief support.

  • Distributed masks, health and safety kits including PPE, Ventilators & oxygen cylinders
  • Provided meals and wage support to those impacted by the pandemic. For example, Flipkart Grocery and Logistics team donated vegetables to prepare warm meals for migrant workers in Bangalore through a Community Kitchen in collaboration with Flipkart Grocery and Logistics teams
  • Donated 250 ICU monitors and 180 ventilators across 6 states (Karnataka, Uttar Pradesh, Maharashtra, West Bengal, Haryana, and Himachal Pradesh)
  • Flipkart and Myntra launched a Check-out Giving feature for our customers to contribute a nominal amount towards relief efforts for COVID-19
  • Supported ambulance and vaccination for the underprivileged
Overall, over INR 25 crores worth of resource support was provided as part of our Covid response strategy. The Covid response efforts were done in collaboration with the GiveIndia .

Commemorating relevant days

Children’s Day 2018

Flipkart employees visited Government Schools around Bengaluru to make the occasion special for students and teachers alike. Further, Flipkart initiated the Toys for Smile Campaign whereby for every toy purchased on Flipkart between 10th and 12th November, a toy was gifted to an underprivileged child. On Children’s Day in 2019, we raised funds for some of the vulnerable and disadvantaged children, by collaborating with Karunalaya.

Mother’s Day Campaign

Flipkart partnered with Miracle Foundation and conducted a fundraiser to aid the Foundation’s efforts to enable housemothers to continue to provide the same love and care, as our mothers do, to orphaned children across India.

Daan Utsav 2019

Flipkart celebrated the Joy of Giving Week for the first time. Flipkart partnered with GiveIndia, and raised funds for 6 NGOs namely Haritika [for nature conservation], Udayan Care [for upskilling of under-served women and girls], Goonj [supporting rural women with menstrual kits], Charlie's Animal Rescue Centre [medical care for animals], Uma Educational & Technical Society [for changing the lives of the differently-abled], and Magic Bus [for ensuring underprivileged kids complete secondary education and learn for life]

Daan Utsav 2020

During this Joy of Giving week, Flipsters committed to support in the following ways:

  • Trained school students in spoken English by committing one hour a week for 8-12 weeks for a one-on-one phone calls to promote training and building confidence
  • Build websites for NGOs so they can tell their stories to a wider audience and create impact. Being a technology company, this activity brough the best out of our employees
  • Raised funds for three high impact causes along with GiveIndia i.e., generating employment opportunities, training & upskilling; enabling empowerment through education and providing self-defence training for young girls; fighting poverty by creating sustained livelihood for migrant workers and marginalised labourers.

Our Testimonials

This support would go a very long way in equipping the government hospitals to combat the pandemic efficiently. We deeply appreciate Flipkart for their phenomenal support to us.

Avinash Sapru, Director of Fundraising

Our partnership with Flipkart and Myntra helped us provide much-needed medical and humanitarian relief as part of GiveIndia’s India Covid Response Fund-2. Thanks to the close cooperation, we could procure essential medical equipment, provide ambulance services, and enhance oxygen infrastructure across the country.

Atul Satija, CEO GiveIndia

By supporting the idea of empowering women instead of feeding them, Flipkart Foundation is infact, also empowering Chintan to make long-lasting, sustainable change and bringing in gender equity.

Bharati Chaturvedi, Chintan Environmental Research and Action Group

The focus and zeal by the Flipkart team to create real on-ground impact measurably and then analyse to improve delivery to bring maximum sustainable positive change are indeed laudable and very reassuring.

Arun Gupta, Founder and President, Pinkishe

Since early last year, COVID-19 has been continuously affecting lives across the globe, and the situation was not much different in India as well. It was during the first wave that Flipkart started supporting Doctors for You and the association grew even stronger during the second wave and time after the second wave.

Dr. Rajat Jain, President, Doctors For You