At Flipkart, there has always been great intent and enthusiasm to support initiatives on the ground. Be it supporting grassroots-level interventions, celebrating festivals with the underprivileged to spread cheer, or commemorating days of relevance as a mark of commitment to the causes, Flipkart has engaged with passion and purpose to make a difference on the ground. Some of the key interventions are listed below:
Flipkart employees visited Government Schools around Bengaluru to make the occasion special for students and teachers alike. Further, Flipkart initiated the Toys for Smile Campaign whereby for every toy purchased on Flipkart between 10th and 12th November, a toy was gifted to an underprivileged child. On Children’s Day in 2019, we raised funds for some of the vulnerable and disadvantaged children, by collaborating with Karunalaya.
Flipkart partnered with Miracle Foundation and conducted a fundraiser to aid the Foundation’s efforts to enable housemothers to continue to provide the same love and care, as our mothers do, to orphaned children across India.
Flipkart celebrated the Joy of Giving Week for the first time. Flipkart partnered with Give Foundation, and raised funds for 6 NGOs namely Haritika [for nature conservation], Udayan Care [for upskilling of under-served women and girls], Goonj [supporting rural women with menstrual kits], Charlie's Animal Rescue Centre [medical care for animals], Uma Educational & Technical Society [for changing the lives of the differently-abled], and Magic Bus [for ensuring underprivileged kids complete secondary education and learn for life]
During this Joy of Giving week, Flipsters committed to support in the following ways:
Over 200+ Flipkart employees brightened the lives of the children at the Samarthanam Trust for the differently-abled. They also gifted toys to the children. Further in the year 2019, as part of Christmas celebrations, we donated computers, laptops, and other IT assets to Parikrma, a school for underserved children with the objective of providing them a better learning experience.
The ekart customer experience team has been collaborating with NGOs, working with underprivileged and differently-abled children to design cards for customers during Holi. In 2017, these cards were also sold to Flipsters. The best paintings were selected and made into cards that were sent with every delivery during the Holi sale on Flipkart.com.
In the aftermath of the 2019 Pulwama attack, which claimed the lives of 44 Central Reserve Police Force (CRPF) personnel, Flipkart came forward to support the grieving families through financial support. As we celebrated Independence Day and Raksha Bandhan, a bond of love and protection, we also engaged our sellers and customers to raise money for Bharat Ke Veer.
Natural calamities bring untold misery particularly for the underprivileged. Flipkart through its efforts has tried to provide need-based support for the underprivileged in times of distress. To aid in the relief efforts, not only did Flipkart employees voluntarily make cash contributions from their payrolls, but Flipkart also donated essential items. In many of these relief operations, Flipkart tied up with Goonj Foundation and made sure that supplies were delivered to needy people in a prompt and dignified manner. The Flipkart platform also put a hack team together overnight to make essential changes that allowed customers to donate relief material to those in need.
We partnered with Goonj and other partners like GiveIndia to support relief efforts in Assam, Bihar, Mumbai, Coastal Karnataka, Orissa & Kerala, AP, and more from 2014 onwards. During the devastating floods that caused tremendous loss of life and livelihoods, we were able to support the rehabilitation of those hit.
The COVID-19 pandemic disrupted the ways of life at an unprecedented scale across the globe including India. The adverse effects were visible on all facets of life including health, livelihood, nutrition, education including mental and emotional wellbeing. Flipkart through the joint efforts of employees, sellers as well as customers [through SuperCoins donation drive] extended relief support.
The project ‘Samarth’, works with self-help groups, including local artisans, weavers and crafts persons and producers of raw and organic food items to provide them market access, training and support. Sellers under the programme receive time-bound incubation support from Flipkart that extends to a host of benefits such as cataloguing support and account management. Flipkart Samarth has supported over 7.5 lakh artisans